Research that Leads the Industry
In today’s fast-paced, ever-changing search landscape, staying visible across print, online and mobile media can be a challenge. To help you stay ahead of the curve, we’re constantly examining the trends and developments in the search industry.
-
POV: Yellow Pages Directory Usage Studies | July, 2008
Just as television relies on A.C. Nielsen as a measurement system, the Yellow Pages uses its own measurement standards for determining usage. Directory Share Ratings by DSR and Yellow Pages Market Reporter by Knowledge Networks/SRI both currently provide usage data to Yellow Pages industry subscribers.
As a subscriber to these Yellow Pages directory usage sources, TMP Directional Marketing examined each study’s methodology with the goal of determining the most credible, complete, and comparable to other mass media research within the industry today.
-
Paid Inclusion | July, 2008
Paid inclusion programs can be a component of an overall search marketing strategy matrix. Paid inclusion programs allow sites to submit specific pages directly into online properties for virtually immediate consideration of inclusion (as opposed to waiting for specific site pages to be crawled by an engine’s spider). To be included within an engines index or database can take some time if the site is not properly optimized or if it is not being crawled with some frequency. This option is a means of guaranteeing that a particular page on a site will be indexed.
-
Local Search Ad Supported Directory Assistance | June, 2008
Consumers are more mobile than ever before. In fact, an estimated 12 million households currently have mobile-only phone connections and that number is projected to double to 26 million by 2012. With this shift has come an increase in the usage of services like directory assistance from mobile phones. In fact, according to Nielsen Mobile, directory assistance was the most popular mobile search format used among mobile users at the end of 2007.
-
Paid Search Marketing Quality Score Index | May, 2008
In the past, paid search marketing was an environment in which advertisers placed bids based on the positioning that they wanted to achieve. As a result, the concern about the relevancy of listings, particularly the paid listing, came into frequent question. In an effort to build a more relevant experience for their users and to reward advertisers who are highly relevant to the keywords they are placing, the search engines decided to take action.
-
Local Search Ratings & Reviews | December, 2007
The Internet has transformed how consumers pass along information about their experiences with business products and services. What was once communicated through face to face interaction is now broadcast through various Web based channels via online ratings & review systems.
-
Branded Keyword Placements through SEM | September, 2007
As an agency, the question of placing on branded keywords is one that we often face from our clients. Our advice? Branded terms absolutely need to be a part of the SEM mix. They are an integral part of the search purchase process, as well as branding component of SEM.
-
Utilizing Social Media for Link Building | June, 2007
Links from social media properties are relatively easy to obtain, fairly easy to manage, highly customizable, and are followed by many search engines. This means that these sites provide a great opportunity for building out the type of links that search engines desire.
-
POV: The Pros and Cons of Sub-Domains | June, 2007
TMP Directional Marketing’s SEO team takes a look at when and why you should use multiple sub-domains for your website.
-
Local Search–Wondering what’s below the surface? | June, 2007
Businesses need consumers that want their product or service. Consumers want to find a business that suits their needs. This cycle of give and take can be smooth and flawless if a business understands where and how consumers are looking. What sources do consumers turn to first? Are there different reasons behind why a consumer might start their shopping process offline vs. online or via a search engine vs. a printed Yellow Pages directory? Do the sources consumers turn to change depending on their needs?
All files are in PDF format, you may need the free Adobe Reader to view them. Get Adobe Reader.