Proven Market Research for Local
Search Results — Every Time
From market research to campaign management and execution, leading local search agency TMP Directional Marketing helps clients build brand awareness and expand their businesses through local search marketing and advertising. We are dedicated to finding the right mix of offline, online and mobile search solutions for our clients. We invite you to browse these local search examples of how we’ve enhanced lead generation and business growth for top brands and Fortune 500 companies.
-
ADT | Home Security
ADT selected TMPDM to manage its local search marketing efforts with the goal of generating a higher volume of qualified consumer leads and maintaining an aggressive cost-per-sale metric. In just under one year, TMPDM’s local search strategy increased the company’s overall leads by 28 percent and grew the number of sales by 50 percent.
-
Kelly Services | Staffing and Recruitment
Temporary staffing and recruitment company Kelly Services had a dual marketing challenge: Appeal to companies that need its staffing services, and find qualified candidates to fill jobs. Together, Kelly and local search agency TMPDM focused on paid search (pay-per-click advertising) for the major search engines. In addition, Kelly advertised on two main Internet Yellow Pages sites — AT&T’s YELLOWPAGES.COM and Idearc Media’s Superpages.com. Finally, Kelly and TMPDM worked to ensure that the client’s local branches in the U.S. were listed properly.
Search Engine Marketing
-
Thrifty | Rental Cars
In an ever-changing market, Thrifty turned to TMPDM’s market research to help determine if print Yellow Pages provide the value needed to stay competitive in the car rental industry. In order to test the effectiveness of Thrifty’s ads and hold true to the company’s budget constraints, TMPDM created monthly, market-level, media-plan recommendations and implemented call-volume testing in 15 markets. After 12 months of tracking, Thrifty’s local search advertising produced an outstanding ROI of 8:1 — more than twice the industry average.
Yellow Pages Advertising
All files are in PDF. You may need the free Adobe Reader to view them. Get Adobe Reader.
